Since sushi is popular overseas, non-verbal content production was implemented with global dissemination in mind. To achieve this, we focused on the quality and impact of the videos, and focused on editing to create impact through video quality and good sound. To avoid becoming dependent on stories, we gradually added originality to the videos through a process of trial and error, such as weaving the general’s IP into the videos, which made it possible to generate continuous buzz.
As a result,
TikTok content averaged over 2 million views
As a result, 350,000 TikTok followers in just six months.
The decision to expand into Saudi Arabia was made as a result of increased international recognition.
We were able to create various effects.
- PrOject management