AI 『STORY』

To celebrate the 25th anniversary of singer AI’s debut, we planned and produced a special project to bring her iconic song “Story” to a wider, multi-generational audience.

This project marked AI’s first-ever fusion of a music video and short drama, with our team handling everything from scripting to filming and editing.

The theme was “Inheriting Love and the Bonds of a New Family.”
In the music video, we carefully portrayed the subtle shifts in the characters’ emotions, using intentional “spaces” in the storytelling to encourage viewers to imagine the narrative themselves.
In contrast, the short drama depicted moving family bonds through specific, emotionally resonant episodes.

Released on Instagram and TikTok, the combined content achieved approximately 18 million views across the two parts. This project presented a new approach to content by blending music videos with short dramas.