キットカット 『きっと青春の1ページ』

This TikTok account is dedicated to a short drama series titled “KitKat”, which portrays the bittersweet youth of high school students as they pursue club activities and prepare for entrance exams. With the message “Dedicated to all youth,” the account was launched in August 2024.

Aiming to strengthen reach among Gen Z, our company has been fully responsible over the past year for planning, producing, and managing short dramas and trend-based content centered around KitKat’s brand message of supporting students and club activities.

To date:

• The account has achieved a total of approximately 100 million views

• Through emotionally resonant storytelling, the brand message was delivered naturally

• This led to increased purchasing behavior and contributed to a boost in sales