『きっと青春の1ページ』（sponsored by キットカット）

This TikTok account (sponsored by KitKat) portrays the sweet-and-bitter青春—coming-of-age moments of high school students devoted to school clubs and entrance exam preparation. Launched in August 2024, the account was created with a simple message: dedicated to every青春 journey.

With the goal of strengthening reach among Gen Z audiences, we have led the strategy, planning, production, and operation end-to-end for approximately one year. Centered on KitKat’s brand message of supporting students through exams and club activities, we deliver a consistent mix of short-form drama and trend-driven content.

To date, the account has generated approximately 200 million total views. Through emotionally resonant storytelling that naturally conveys the brand message, the initiative has contributed to stronger purchase intent and sales growth.