OASIZ Implements Corporate Rebranding. Renews Corporate Website Based on New Brand Identity
OASIZ Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yu Eto), which supports corporate brand marketing in the SNS and vertical video domain, has implemented a rebranding to renew its corporate brand. Along with this, the company will launch a new corporate website (https://oasiz.org/) embodying the new brand identity from April.
■Background of Rebranding
OASIZ has specialized in vertical video strategy formulation, planning, and production, providing SNS marketing support centered on TikTok primarily for major corporations. With a cumulative total of approximately 5.5 billion views and an average of 750,000 views per video, we have built a track record through collaborations with many companies including Nestlé Japan, JAL (Japan Airlines), Rohto Pharmaceutical, and Pokémon.
As we have accumulated experience in vertical video marketing, the value OASIZ provides has evolved beyond mere “video production and operational support” to a presence that accompanies brand marketing from strategic design to production and operation in an integrated manner, leading to awareness expansion and sales through SNS × vertical video. To embody this fundamental transformation, we have undertaken a redefinition of our brand identity and a complete renewal of our corporate website.
■Key Points of Rebranding
①Redefinition of Brand Vision and Value Proposition
We have renewed the information architecture to intuitively convey OASIZ’s comprehensive capabilities, which extend beyond “vertical video production and operational support” to integrated support including marketing strategy design, planning, casting, and brand IP development.
②Visualization of Track Record and Creative Work
Detailed case studies of collaborations with various companies are featured. The content is designed to clearly communicate “results” by specifically visualizing everything from strategic design to outcomes.
③Visual Renewal Embodying Brand Identity
The design has been transformed into a visual that fully expresses OASIZ’s character, embodying our vision of “achieving explosive awareness and brand growth through SNS × vertical video.”
④Global Support (Japanese and English)
In anticipation of global business expansion, we now support two languages: Japanese and English.
■Future Outlook
With this rebranding as a milestone, OASIZ will further strengthen brand marketing support based on SNS × vertical video, and contribute to creating new growth opportunities for companies by leveraging our extensive knowledge and creator network in the vertical video domain, including TikTok and Instagram.
Additionally, with the OASIZ Produce Studio launched in April, starting with the signing of popular creator Unparunpa, we are officially launching our creator production business. We will accelerate our efforts toward creating a new economic sphere based on vertical video.
◾️OASIZ is Actively Hiring
OASIZ is currently strengthening recruitment. We are widely seeking individuals who will take on challenges with us at the forefront of the vertical short video market, including “Creator Managers” who co-create business as equal partners with creators, as well as creative directors, editors, HR, public relations, and more. If you are interested, please contact us.
Recruitment inquiries: https://herp.careers/v1/oasizinc
■About OASIZ
OASIZ provides integrated support for brand marketing leading to awareness expansion and sales through SNS × vertical video, from strategic design to production and operation. We provide SNS account operational support and marketing support utilizing vertical video, boasting a track record of over 5.5 billion cumulative views and sales contribution. In 2023, we raised approximately 200 million yen in funding and began developing our own IP. Moving forward, we will promote the development of original IP based on vertical video and the creation of a new economic sphere.
・Instagram：@oasiz_company (https://www.instagram.com/oasiz_company/)
・note：https://note.com/oasiz
【Company Profile】
Company Name: OASIZ Inc.
Established: October 2021
CEO: Yu Eto
Location: AMBRE 3F/4F, 3-15-7 Sendagaya, Shibuya-ku, Tokyo
WEB: https://oasiz.org/
Contact: https://oasiz.org/contact
